Market research and analysis / Donald R. Lehmann.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood :
Irwin,
1979.
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| Subjects: |
| Physical Description: | XIII, [1], 721 s. : il. ; 24 cm. |
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| Bibliography: | Bibliogr. przy rozdz. Indeks. |
| ISBN: | 0256021406 |