APA (7th ed.) Citation

Schramm, W. L. (1977). Big media, little media: Tools and technologies for instruction. SAGE Publications.

Chicago Style (17th ed.) Citation

Schramm, Wilbur Lang. Big Media, Little Media: Tools and Technologies for Instruction. Beverly Hills ; London: SAGE Publications, 1977.

MLA (9th ed.) Citation

Schramm, Wilbur Lang. Big Media, Little Media: Tools and Technologies for Instruction. SAGE Publications, 1977.