APA (7th ed.) Citation

Kress, G. (1988). Marketing research (3rd. ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kress, George. Marketing Research. 3rd. ed. Englewood Cliffs, N.J.: Prentice Hall, 1988.

MLA (9th ed.) Citation

Kress, George. Marketing Research. 3rd. ed. Prentice Hall, 1988.