Melcher, D., & Larrick, N. (1956). Printing and promotion handbook: How to plan, produce, and use printing, advertising, and direct mail (2 ed.). McGraw-Hill Book Company.
Citazione stile Chigago Style (17a edizione)Melcher, Daniel, e Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 2 ed. New York [etc.]: McGraw-Hill Book Company, 1956.
Citatione MLA (9a ed.)Melcher, Daniel, e Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 2 ed. McGraw-Hill Book Company, 1956.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.