APA (7th ed.) Citation

Melcher, D., & Larrick, N. (1956). Printing and promotion handbook: How to plan, produce, and use printing, advertising, and direct mail (2 ed.). McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

Melcher, Daniel, and Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 2 ed. New York [etc.]: McGraw-Hill Book Company, 1956.

MLA (9th ed.) Citation

Melcher, Daniel, and Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 2 ed. McGraw-Hill Book Company, 1956.