Melcher, D., & Larrick, N. (1956). Printing and promotion handbook: How to plan, produce, and use printing, advertising, and direct mail (2 ed.). McGraw-Hill Book Company.
Style de citation Chicago (17e éd.)Melcher, Daniel, et Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 2 ed. New York [etc.]: McGraw-Hill Book Company, 1956.
Style de citation MLA (9e éd.)Melcher, Daniel, et Nancy Larrick. Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail. 2 ed. McGraw-Hill Book Company, 1956.
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