Citazione Stile APA (7a Edizione)

Kotler, P. (2000). Marketing management (10th ed.). Prentice Hall International.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Marketing Management. 10th ed. Upper Saddle River: Prentice Hall International, 2000.

Citatione MLA (9a ed.)

Kotler, Philip. Marketing Management. 10th ed. Prentice Hall International, 2000.