Cita APA (7a ed.)

Kotler, P. (2000). Marketing management (10th ed.). Prentice Hall International.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management. 10th ed. Upper Saddle River: Prentice Hall International, 2000.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management. 10th ed. Prentice Hall International, 2000.