APA-Zitierstil (7. Ausg.)

Buzzell, R. D., & Quelch, J. A. (1988). Multinational marketing management: Cases and readings. Addison-Wesley Publishing Company.

Chicago-Zitierstil (17. Ausg.)

Buzzell, Robert Dow, und John A. Quelch. Multinational Marketing Management: Cases and Readings. Reading: Addison-Wesley Publishing Company, 1988.

MLA-Zitierstil (9. Ausg.)

Buzzell, Robert Dow, und John A. Quelch. Multinational Marketing Management: Cases and Readings. Addison-Wesley Publishing Company, 1988.