APA (7th ed.) Citation

Buzzell, R. D., & Quelch, J. A. (1988). Multinational marketing management: Cases and readings. Addison-Wesley Publishing Company.

Chicago Style (17th ed.) Citation

Buzzell, Robert Dow, and John A. Quelch. Multinational Marketing Management: Cases and Readings. Reading: Addison-Wesley Publishing Company, 1988.

MLA (9th ed.) Citation

Buzzell, Robert Dow, and John A. Quelch. Multinational Marketing Management: Cases and Readings. Addison-Wesley Publishing Company, 1988.