Cita APA (7a ed.)

Buzzell, R. D., & Quelch, J. A. (1988). Multinational marketing management: Cases and readings. Addison-Wesley Publishing Company.

Cita Chicago Style (17a ed.)

Buzzell, Robert Dow, y John A. Quelch. Multinational Marketing Management: Cases and Readings. Reading: Addison-Wesley Publishing Company, 1988.

Cita MLA (9a ed.)

Buzzell, Robert Dow, y John A. Quelch. Multinational Marketing Management: Cases and Readings. Addison-Wesley Publishing Company, 1988.