Buzzell, R. D., & Quelch, J. A. (1988). Multinational marketing management: Cases and readings. Addison-Wesley Publishing Company.
Style de citation Chicago (17e éd.)Buzzell, Robert Dow, et John A. Quelch. Multinational Marketing Management: Cases and Readings. Reading: Addison-Wesley Publishing Company, 1988.
Style de citation MLA (9e éd.)Buzzell, Robert Dow, et John A. Quelch. Multinational Marketing Management: Cases and Readings. Addison-Wesley Publishing Company, 1988.
Attention : ces citations peuvent ne pas être correctes à 100%.