Multinational marketing management : cases and readings / Robert D. Buzzell, John A. Quelch.
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| Format: | Book |
| Language: | English |
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Reading :
Addison-Wesley Publishing Company,
cop. 1988.
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| Physical Description: | X, 500 s. : fot., rys. ; 24 cm. |
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| Bibliography: | Bibliogr. s. 499-500. |
| ISBN: | 0201079968 |