APA-Zitierstil (7. Ausg.)

Burton, P. W., Kreer, G. B., & Burnett, L. (1962). Advertising copywriting (2 ed.). Prentice-Hall, Inc..

Chicago-Zitierstil (17. Ausg.)

Burton, Philip Ward, G. Bowman Kreer, und Leo Burnett. Advertising Copywriting. 2 ed. Englewood Cliffs: Prentice-Hall, Inc., 1962.

MLA-Zitierstil (9. Ausg.)

Burton, Philip Ward, et al. Advertising Copywriting. 2 ed. Prentice-Hall, Inc., 1962.