Burton, P. W., Kreer, G. B., & Burnett, L. (1962). Advertising copywriting (2 ed.). Prentice-Hall, Inc..
Cita Chicago Style (17a ed.)Burton, Philip Ward, G. Bowman Kreer, y Leo Burnett. Advertising Copywriting. 2 ed. Englewood Cliffs: Prentice-Hall, Inc., 1962.
Cita MLA (9a ed.)Burton, Philip Ward, et al. Advertising Copywriting. 2 ed. Prentice-Hall, Inc., 1962.
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