Advertising copywriting / Philip Ward Burton, G. Bowman Kreer ; forew. by Leo Burnett.
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs :
Prentice-Hall, Inc.,
1962.
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| Edition: | 2 ed. |
| Subjects: |
| Physical Description: | XI, 484 s. : il. ; 24 cm. |
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| Bibliography: | Indeks. |