APA (7th ed.) Citation

Parker, R. B. (1981). Mature advertising: A handbook of effectiveness in print. Addison-Wesley Publishing Company.

Chicago Style (17th ed.) Citation

Parker, Robert Brown. Mature Advertising: A Handbook of Effectiveness in Print. Reading, Massachusetts [i pozostałe]: Addison-Wesley Publishing Company, 1981.

MLA (9th ed.) Citation

Parker, Robert Brown. Mature Advertising: A Handbook of Effectiveness in Print. Addison-Wesley Publishing Company, 1981.