Citazione Stile APA (7a Edizione)

Parker, R. B. (1981). Mature advertising: A handbook of effectiveness in print. Addison-Wesley Publishing Company.

Citazione stile Chigago Style (17a edizione)

Parker, Robert Brown. Mature Advertising: A Handbook of Effectiveness in Print. Reading, Massachusetts [i pozostałe]: Addison-Wesley Publishing Company, 1981.

Citatione MLA (9a ed.)

Parker, Robert Brown. Mature Advertising: A Handbook of Effectiveness in Print. Addison-Wesley Publishing Company, 1981.