Cita APA (7a ed.)

Kurtz, D. L., & Boone, L. E. (1987). Marketing (3rd ed.). The Dryden Press.

Cita Chicago Style (17a ed.)

Kurtz, David L.., y Louis E. Boone. Marketing. 3rd ed. Chicago [etc.]: The Dryden Press, 1987.

Cita MLA (9a ed.)

Kurtz, David L.., y Louis E. Boone. Marketing. 3rd ed. The Dryden Press, 1987.