Cita APA (7a ed.)

Bonoma, T. V., & Kosnik, T. J. (1990). Marketing management: Text and cases. Irwin.

Cita Chicago Style (17a ed.)

Bonoma, Thomas V., y Thomas J. Kosnik. Marketing Management: Text and Cases. Homewood ; Boston: Irwin, 1990.

Cita MLA (9a ed.)

Bonoma, Thomas V., y Thomas J. Kosnik. Marketing Management: Text and Cases. Irwin, 1990.