Marketing management : text and cases / Thomas V. Bonoma, Thomas J. Kosnik.

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Bibliographic Details
Main Author:	Bonoma, Thomas V.
Other Authors:	Kosnik, Thomas J. (1950- ).
Format:	Book
Language:	English
Published:	Homewood ; Boston : Irwin, cop. 1990.
Subjects:	Marketing > Stany Zjednoczone > studium przypadku.

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