Marketing management : text and cases / Thomas V. Bonoma, Thomas J. Kosnik.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood ; Boston :
Irwin,
cop. 1990.
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| Subjects: |
| Physical Description: | XIII, 930 s. : il. ; 26 cm. |
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| Bibliography: | Indeks. |
| ISBN: | 0256079927 |