Basic marketing : a managerial approach / E. Jerome McCarthy.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood :
Irwin,
1978.
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| Edition: | 6 ed. |
| Subjects: |
| Physical Description: | 767 s. ; 24 cm. |
|---|---|
| Bibliography: | Indeksy. |
| ISBN: | 0256020485 |