APA (7th ed.) Citation

McCarthy, E. J. (1978). Basic marketing: A managerial approach (6 ed.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing: A Managerial Approach. 6 ed. Homewood: Irwin, 1978.

MLA (9th ed.) Citation

McCarthy, Edmund Jerome. Basic Marketing: A Managerial Approach. 6 ed. Irwin, 1978.

Warning: These citations may not always be 100% accurate.