A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Plano :
Business Publications,
1988.
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| Edition: | 4th ed. |
| Subjects: |
| Physical Description: | XII, 320 s. : il. ; 23 cm. |
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| Bibliography: | Bibliogr. s. 297-307 i przy rozdz. Indeksy. |
| ISBN: | 0256060789 |