APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (1988). A preface to marketing management (4th ed.). Business Publications.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 4th ed. Plano: Business Publications, 1988.

MLA (9th ed.) Citation

Peter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 4th ed. Business Publications, 1988.