Cita APA (7a ed.)

Peter, J. P., & Donnelly, J. H. (1988). A preface to marketing management (4th ed.). Business Publications.

Cita Chicago Style (17a ed.)

Peter, J. Paul, y James H. Donnelly. A Preface to Marketing Management. 4th ed. Plano: Business Publications, 1988.

Cita MLA (9a ed.)

Peter, J. Paul, y James H. Donnelly. A Preface to Marketing Management. 4th ed. Business Publications, 1988.