Exploring marketing research / William G. Zikmund.
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago [i pozostałe] :
Dryden Press,
1989.
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| Edition: | Third edition. |
| Series: | The Dryden Press Series in Marketing
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| Subjects: |
| Physical Description: | XXI, [1], 824 strony : ilustracje ; 26 cm. |
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| Audience: | Podręcznik dla studentów uczelni ekonomicznych. |
| Bibliography: | Bibliografia przy rozdziałach. Indeksy. |
| ISBN: | 0030229634 |