APA (7th ed.) Citation

Zikmund, W. G. (1989). Exploring marketing research (Third edition.). Dryden Press.

Chicago Style (17th ed.) Citation

Zikmund, William G. Exploring Marketing Research. Third edition. Chicago [i pozostałe]: Dryden Press, 1989.

MLA (9th ed.) Citation

Zikmund, William G. Exploring Marketing Research. Third edition. Dryden Press, 1989.