Cita APA (7a ed.)

Zikmund, W. G. (1989). Exploring marketing research (Third edition.). Dryden Press.

Cita Chicago Style (17a ed.)

Zikmund, William G. Exploring Marketing Research. Third edition. Chicago [i pozostałe]: Dryden Press, 1989.

Cita MLA (9a ed.)

Zikmund, William G. Exploring Marketing Research. Third edition. Dryden Press, 1989.