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Exploring marketing research / William G. Zikmund.

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Bibliographic Details
Main Author:	Zikmund, William G. (Autor)
Corporate Author:	Holt, Rinehart and Winston (Wydawca)
Format:	Book
Language:	English
Published:	Chicago [i pozostałe] : Dryden Press, 1989.
Edition:	Third edition.
Series:	The Dryden Press Series in Marketing
Subjects:	Badania marketingowe > podręczniki akademickie.

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