Marketing / David L. Kurtz, Louis E. Boone.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago [etc.] :
The Dryden Press,
cop. 1987.
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| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | [860] s.pag. varia : il. ; 24 cm. |
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| Bibliography: | Indeksy. |
| ISBN: | 0030099471 |