Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth [etc.] :
Harcourt College Publishers,
cop. 2001.
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| Edition: | 7th ed. |
| Subjects: |
| Physical Description: | XXXII, 716 s. : il. ; 26 cm. |
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| Bibliography: | Indeksy. |
| ISBN: | 0030291798 |