Marketing / Joel R. Evans, Barry Berman.
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York : London :
Macmillann Publishing Company ; Collier Macmillan Publishers,
cop. 1990.
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| Edition: | 4th ed. |
| Series: | Macmillan Series in Marketing
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| Subjects: |
| Physical Description: | XXIX, [1], A-79, [1], I-30 s. : il. ; 26 cm. |
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| Bibliography: | Indeksy. |
| ISBN: | 0023344016 |