Cita APA (7a ed.)

Evans, J. R., & Berman, B. (1990). Marketing (4th ed.). Macmillann Publishing Company ; Collier Macmillan Publishers.

Cita Chicago Style (17a ed.)

Evans, Joel R., y Barry Berman. Marketing. 4th ed. New York : London: Macmillann Publishing Company ; Collier Macmillan Publishers, 1990.

Cita MLA (9a ed.)

Evans, Joel R., y Barry Berman. Marketing. 4th ed. Macmillann Publishing Company ; Collier Macmillan Publishers, 1990.