Marketing and semiotics : new directions in the study of signs for sale / ed. by Jean Umiker-Sebeok.
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Berlin [etc.] :
Mouton de Gruyter,
1987.
|
| Series: | Approaches to Semiotics
77 |
| Subjects: |
| Physical Description: | XII, 556 s. : il. ; 24 cm. |
|---|---|
| Bibliography: | Bibliogr. przy rozdz. Indeksy. |
| ISBN: | 3110111489 0899252761 |